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Brea Downtown Lights Up Revolutionary Digital Display

38-Foot Radial-Shaped Sign Made Possible with New Technology
Brea, CA – (September 19, 2011) – Brea Downtown, a premier north Orange County retail, dining and entertainment center, has officially gone LIVE with a new 38-foot-long, high-motion, dynamic digital display sign just installed at Buffalo Wild Wings Grill & Bar. Wrapping itself half way around the restaurant, the new high-tech sign faces the highly trafficked Brea Boulevard and Imperial Highway and is a sparkling addition to an already jumping Brea hotspot.
“This sign truly illustrates the excitement and energy we have helped create in Brea Downtown,” said Dwight Manley, managing partner of Manley Fanticola Holdings, LLC and Brea Downtown property owner. “We wanted to do something here at our restaurant that was as unique as Brea itself and I think we’ve accomplished our goal.”
Installed just last week, the animated, light emitting diode (LED) sign is a technological feat created by Multimedia LED of Corona, Calif. The new LED sign will operate much of the day displaying sports scores, news updates, and seasonal and holiday messages along with Buffalo Wild Wings restaurant specials and event schedules.
Shannon Watson, president of the Brea Downtown Owners Association, commented, “The addition of this sign will bring the exposure and attention Brea Downtown deserves. We offer a truly unique dining, shopping and entertainment experience and this state-of-the-art sign will tell the community we are here and will help us promote all the great things we have going on in Brea Downtown.”
LED signage has revolutionized the retail signing industry, breathing new life into two-dimensional, traditional outdoor graphics and giving designers free rein to create whatever they can imagine. The highly energy efficient displays offer clarity and animation capabilities not found, or even possible, on any other type sign.
Steve Craig, president of Multimedia LED, explained, “This sign is unique because of its size and its half-circle configuration. Flat signs are easy to produce, but signs that are curved are much more difficult. This is probably the first radial-shaped LED sign in Orange County, and it has the tightest radius of any sign we’ve ever created. In fact, we had to invent an entirely new module to ensure a continuous image was displayed on the sign.”
“This sign literally adds a new dimension to the Brea Downtown retail center,” said David Crabtree, city planner with the City of Brea. “The center itself is a highly sophisticated, exciting place to visit. The addition of this cutting-edge new sign illustrates the uniqueness of this retail area and adds some sizzle to the experience.”
About Brea Downtown
Located in Brea, California at the cross streets of Birch Street and Brea Boulevard, Brea Downtown is a unique shopping, dining and entertainment district with a vibrant mix of trendy restaurants and outdoor cafes, a variety of shops and boutiques, eclectic buildings and sunny public plazas. Catering to guests of all ages, Brea Downtown boasts a friendly, inviting atmosphere with something for everyone. For more information visit BreaDowntown.com.
Brea Downtown Onboard With Job Creation

Nearly 500 Jobs Added Since May 2011
Brea, CA – (October 14, 2011) – Brea Downtown, a premier north Orange County retail, dining and entertainment destination, has good news for the local economy. They are hiring! Over the last six months, an influx of new businesses and a steady increase in foot traffic has prompted the creation of nearly 500 new jobs, and there are more jobs on the horizon.
“Around the country, the lack of jobs has been taking its toll. At Brea Downtown, we are working hard to do our part to create opportunities for communities in the north Orange County area,” said Dwight Manley, managing partner of Manley Fanticola Holdings, LLC and Brea Downtown property owner. “We are making a concerted effort as a retail destination to attract strong merchants which will help us create an environment where people can work, taxes can be generated, and the surrounding area can benefit from our success.”
Recent new Brea Downtown tenants include:
Buffalo Wild Wings Grill & Bar (Opened in May, hired more than 200 people). Merely Sweets (Opened September 1, hired 10 new employees)
Two 40 South Restaurant & Wine Bar (Opened in August, hired more than 50 people)
Bruxie Gourmet Waffle Sandwiches (Opening in November, is currently hiring – seeking 50 new employees)
Sarah Bain Gallery (opening November 1, only hiring 3, but also supports the careers of local artists)
Farrell’s Ice Cream Parlour Restaurants (Set to open later this fall, expects to hire 150 people)
Existing retailers are also enjoying success at Brea Downtown. Destination Maternity just hired an additional 20 employees and Chico’s, a clothing retailer, also just renewed its lease for five years due to the store’s great success at Brea Downtown.
Brea Downtown Owners Association is doing its part to add to the excitement. Recently, a new 38-foot, animated LED sign was installed above Buffalo Wild Wings. The sign’s unique imagery is drawing the attention of motorists and other passersby. A planned Halloween Kidz Block Party, scheduled for October 31, has prompted the arrival of the Great Brea Pumpkin, a 15-foot-high squash situated in the midst of Brea Downtown.
“Brea Downtown is chock-full of excitement and energy. We are a vital part of the north Orange County community as well as dozens of other surrounding cities, and proud of it,” said Shannon Watson, president of the Brea Downtown Owners Association. “We are always looking to do things here that are as unique as the residents who surround us. We plan community events, and we’re adding new merchants that truly illustrate what this area and Brea Downtown are all about.”
About Brea Downtown
Located in the center of Brea, California, at the cross streets of Birch Street and Brea Boulevard, Brea Downtown is a unique shopping, dining and entertainment district with a vibrant mix of trendy restaurants and outdoor cafes, a variety of shops and boutiques, eclectic buildings and sunny public plazas. Catering to guests of all ages, Brea Downtown boasts a friendly, inviting atmosphere with something for everyone. For more information, visit BreaDowntown.com.
Brea Downtown Lights Up Revolutionary Digital Display
38-Foot Radial-Shaped Sign Made Possible with New Technology
Brea, CA – (September 19, 2011) – Brea Downtown, a premier north Orange County retail, dining and entertainment center, has officially gone LIVE with a new 38-foot-long, high-motion, dynamic digital display sign just installed at Buffalo Wild Wings Grill & Bar. Wrapping itself half way around the restaurant, the new high-tech sign faces the highly trafficked Brea Boulevard and Imperial Highway and is a sparkling addition to an already jumping Brea hotspot.
“This sign truly illustrates the excitement and energy we have helped create in Brea Downtown,” said Dwight Manley, managing partner of Manley Fanticola Holdings, LLC and Brea Downtown property owner. “We wanted to do something here at our restaurant that was as unique as Brea itself and I think we’ve accomplished our goal.”
Installed just last week, the animated, light emitting diode (LED) sign is a technological feat created by Multimedia LED of Corona, Calif. The new LED sign will operate much of the day displaying sports scores, news updates, and seasonal and holiday messages along with Buffalo Wild Wings restaurant specials and event schedules.
Shannon Watson, president of the Brea Downtown Owners Association, commented, “The addition of this sign will bring the exposure and attention Brea Downtown deserves. We offer a truly unique dining, shopping and entertainment experience and this state-of-the-art sign will tell the community we are here and will help us promote all the great things we have going on in Brea Downtown.”
LED signage has revolutionized the retail signing industry, breathing new life into two-dimensional, traditional outdoor graphics and giving designers free rein to create whatever they can imagine. The highly energy efficient displays offer clarity and animation capabilities not found, or even possible, on any other type sign.
Steve Craig, president of Multimedia LED, explained, “This sign is unique because of its size and its half-circle configuration. Flat signs are easy to produce, but signs that are curved are much more difficult. This is probably the first radial-shaped LED sign in Orange County, and it has the tightest radius of any sign we’ve ever created. In fact, we had to invent an entirely new module to ensure a continuous image was displayed on the sign.”
“This sign literally adds a new dimension to the Brea Downtown retail center,” said David Crabtree, city planner with the City of Brea. “The center itself is a highly sophisticated, exciting place to visit. The addition of this cutting-edge new sign illustrates the uniqueness of this retail area and adds some sizzle to the experience.”